brand-guidelines

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Usage Rules

• Apply this styling only when the user explicitly requests Anthropic branding.
• Use this styling only for materials the user is authorized to brand as Anthropic. Add Anthropic names or logos only when the user confirms they are authorized to use them, and keep content clearly attributed to its real author.
• Apply styling only to the artifact and elements the user names, and ask the user before changing an existing file in place.
• Use fonts and Python packages that are already installed. Ask the user before installing any font or package.

Keywords: Anthropic brand, Anthropic branding, Anthropic brand colors, Anthropic typography

Brand Guidelines

Colors

Main Colors:

• Dark: #141413 - Primary text and dark backgrounds
• Light: #faf9f5 - Light backgrounds and text on dark
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Use Poppins and Lora if already installed; otherwise use the Arial and Georgia fallbacks

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Use Arial for headings and Georgia for body text if Poppins or Lora is unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Choose the dark or light text color based on the background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Use accent colors for non-text shapes the user asks to restyle
• Alternate orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Fall back to Arial (headings) and Georgia (body) when Poppins or Lora is unavailable
• No font installation required - works with existing system fonts
• Ask the user before installing any font

Color Application

• Uses RGB color values for precise brand matching
• For slide decks, apply colors via python-pptx's RGBColor class when it is already available; ask the user before installing python-pptx or any other package
• Maintains color fidelity across different systems